The Product Packaging Matters In most cases, a consumer’s point of purchase decision is made in a few seconds. Brands only have a few seconds to determine whether or not they purchase your product. Product packaging can be the deciding factor in the buying process. Product packaging is an extension of your brand, just as […]
Background on California E-Pedigree Virginia Herold, executive officer of the CA State Board of Pharmacy, explains: “Pedigree means a record, in electronic form, containing information regarding each transaction resulting in change of ownership of a given dangerous drug, from sale by a manufacturer through acquisitions and sales by one or more wholesalers, manufacturers, or pharmacies, […]
Praxis team members attended a Fund-Raising Mission reception for Family Promise of Grand Rapids. Praxis has made it a goal to contribute to the Family Promise organization over the years. Family Promise is a Greater Grand Rapids Interfaith Hospitality Network. They partner with local congregations, individuals, families, foundations and corporations to provide emergency shelter and […]
Sample kits and starter kits are a great way to introduce new products to a new market. They create interest, deliver key brand messaging, inform on product attributes and also have a permanency effect. In a world where consumers are constantly being hit with information, something stands out when a tangible piece of packaging that displays […]
Evolving the Manufacturing Landscape In contract packaging, innovation is the name of the game. An organization’s ability to find new and better ways to improve their process is crucial to success. 3D technology isn’t just for the big screen anymore. 3D printing technology has allowed many organizations to transform the way they operate. It provides […]
Thank you to all of our many hardworking, dedicated employees. We strive to provide our employees with the tools and resources they need to succeed. Many of our upper level supervisors and managers started off as line-technicians or even packagers. Again, thank you for being a part of the Praxis Team!
Packaging design is more than the artwork on the product or the shape of the container. Packaging design includes many things. It can include the structure, durability or appeal. The packaging has to be able to transport a product safely, but, it has to be appealing to consumers as well. It’s important that the packaging […]