Is Your Product Packaging Due for an Update?

packaging

Packaging – More Than Protection Traditionally, packaging wouldn’t be considered one of the main components of the marketing mix. Advertising, sponsorship events, social media and other initiatives often take priority over the actual product packaging. Today, packaging is taking on a larger role when it comes to promoting and advertising the product. With consumer preferences […]


Praxis Celebrates 4th of July

Happy 4th of July!   Praxis had a bit of fun this past Friday. Lunch was catered-in and prizes were won. Thank you to all of our employees for participating and helping put the event together!  


How to Ensure Retail Ready Packaging Hits the Mark

The retail landscape is incredibly dynamic. Today, high volume, fast moving consumer goods have become the focal point of the retail world. Big box stores in-particular, have captured the value in providing retail ready packaging. Retail Ready Packaging Considerations Through retail ready packaging, retailers have been able to eliminate time spent on restocking and “facing […]


4 Quick Tips About Promotional Packaging

The purpose of promotional packaging is to enhance the product image and advance the brand. Promotional packaging is often used as part of a new product launch. During the launch, it is crucial that all moving pieces of the campaign work together to deliver the best possible experience for the end user. The goal, besides […]


Top 5 Packaging Resources You Should Be Following

packaging resources

The packaging industry can feel narrow at times. Both primary and secondary packaging resources can be limited. Keeping up to date on the latest news and packaging discoveries can give companies a competitive edge, but, finding information and industry news can be difficult. Luckily, we put together a list of some of the best resources […]


The Praxis Way – How We Tackle a Challenge

The role Praxis plays in the supply chain is misinterpreted. At Praxis we like to take complex and make it simple.                                                                         […]


Plain Packaging? Here’s Everything You Need to Know

Recently, Europe’s highest court upheld a law that will standardize packaging and ban the advertising of e-cigarettes. This is the latest push by federal governments to try and curb the trial and use of tobacco products. Starting in New Zealand in 1989, several countries, including, Australia, France, United Kingdom and Australia have begun to adapt plain […]


Core Power – The fairlife Project

Recently, Praxis has had the privilege of partnering with Chicago based dairy wizards, fairlife. The folks at fairlife have spent more than 20 years improving the nutritional value that dairy gives consumers. Their impressive, ultra-filtered product line includes Reduced Fat (2%), Fat Free, Whole and Chocolate. They also offer Core Power, a high protein milk shake available […]


Innovation and the Role Automation Played in 2015

2015 was a year of change for Praxis Packaging in the innovation arena. With a recently promoted Director of Technology and the guidance of leadership, Praxis took concrete steps to establish themselves as innovative contract packaging experts. 2015 saw an addition of 10+ automated collaborative robots, called “Baxter.” The co-bots were provided by Boston based robotics […]


Examining Coca Cola’s New Packaging Design

Beverage giant Coca-Cola recently announced a new packaging design that will look to unify the look of their core trademark brands: Coca-Cola, Coca-Cola Life and Coca-Cola Light (Diet Coke). The launch will cover 13 countries – including the United States, Spain and 11 markets in the European region. The purpose? According to the Coca-Cola website: […]