Core Power – The fairlife Project

Recently, Praxis has had the privilege of partnering with Chicago based dairy wizards, fairlife. The folks at fairlife have spent more than 20 years improving the nutritional value that dairy gives consumers. Their impressive, ultra-filtered product line includes Reduced Fat (2%), Fat Free, Whole and Chocolate. They also offer Core Power, a high protein milk shake available […]

Innovation and the Role Automation Played in 2015

2015 was a year of change for Praxis Packaging in the innovation arena. With a recently promoted Director of Technology and the guidance of leadership, Praxis took concrete steps to establish themselves as innovative contract packaging experts. 2015 saw an addition of 10+ automated collaborative robots, called “Baxter.” The co-bots were provided by Boston based robotics […]

Examining Coca Cola’s New Packaging Design

Beverage giant Coca-Cola recently announced a new packaging design that will look to unify the look of their core trademark brands: Coca-Cola, Coca-Cola Life and Coca-Cola Light (Diet Coke). The launch will cover 13 countries – including the United States, Spain and 11 markets in the European region. The purpose? According to the Coca-Cola website: […]

Nailing the Product Launch (3 Considerations)

The initial stage of a new product launch can be a make or break point in the product life cycle. A new launch is less of a single point in the process and more of a multi-step plan. A strong, memorable impression in the consumer’s mind will lead to increased awareness, trails, purchases and eventually […]

Future Packaging – What’s in Store?

future packaging

In the Past The world of packaging is always changing. Each year, packaging priorities can shift.To look where future packaging is headed, let’s turn the pages back.  Look at packaging in the 1950’s – The United States was recovering from World War II and the lack of resources reflected that. Ray Kieser from Packaging News said […]

Bottling for Generic Pharmaceuticals


Bottling and Blister-Packs Tablet filling and bottling is a fine art – one that has to be refined and perfected to guarantee accurate and compliant results every time. For a large portion of Rx and OTC packaging today, blister packs are widely held as the superior choice when compared to bottles. Blister packing pharmaceutical drugs offers […]

How to Create Product Packaging That Stands Out

product packaging

The Product Packaging Matters In most cases, a consumer’s point of purchase decision is made in a few seconds. Brands only have a few seconds to determine whether or not they purchase your product. Product packaging can be the deciding factor in the buying process. Product packaging is an extension of your brand, just as […]

Serialization and How it Can Stop Drug Counterfeiting

Background on California E-Pedigree Virginia Herold, executive officer of the CA State Board of Pharmacy, explains: “Pedigree means a record, in electronic form, containing information regarding each transaction resulting in change of ownership of a given dangerous drug, from sale by a manufacturer through acquisitions and sales by one or more wholesalers, manufacturers, or pharmacies, […]

Family Promise of Grand Rapids – Community Outreach

Praxis team members attended a Fund-Raising Mission reception for Family Promise of Grand Rapids. Praxis has made it a goal to contribute to the Family Promise organization over the years. Family Promise is a Greater Grand Rapids Interfaith Hospitality Network. They partner with local congregations, individuals, families, foundations and corporations to provide emergency shelter and […]

The Power of Sample and Starter Kits

starter kits

Sample kits and starter kits are a great way to introduce new products to a new market. They create interest, deliver key brand messaging, inform on product attributes and also have a permanency effect. In a world where consumers are constantly being hit with information, something stands out when a tangible piece of packaging that displays […]