Nailing the Product Launch (3 Considerations)

The initial stage of a new product launch can be a make or break point in the product life cycle. A new launch is less of a single point in the process and more of a multi-step plan. A strong, memorable impression in the consumer’s mind will lead to increased awareness, trails, purchases and eventually […]


Future Packaging – What’s in Store?

future packaging

In the Past The world of packaging is always changing. Each year, packaging priorities can shift.To look where future packaging is headed, let’s turn the pages back.  Look at packaging in the 1950’s – The United States was recovering from World War II and the lack of resources reflected that. Ray Kieser from Packaging News said […]


Bottling for Generic Pharmaceuticals

bottling

Bottling and Blister-Packs Tablet filling and bottling is a fine art – one that has to be refined and perfected to guarantee accurate and compliant results every time. For a large portion of Rx and OTC packaging today, blister packs are widely held as the superior choice when compared to bottles. Blister packing pharmaceutical drugs offers […]


How to Create Product Packaging That Stands Out

product packaging

The Product Packaging Matters In most cases, a consumer’s point of purchase decision is made in a few seconds. Brands only have a few seconds to determine whether or not they purchase your product. Product packaging can be the deciding factor in the buying process. Product packaging is an extension of your brand, just as […]


Serialization and How it Can Stop Drug Counterfeiting

Background on California E-Pedigree Virginia Herold, executive officer of the CA State Board of Pharmacy, explains: “Pedigree means a record, in electronic form, containing information regarding each transaction resulting in change of ownership of a given dangerous drug, from sale by a manufacturer through acquisitions and sales by one or more wholesalers, manufacturers, or pharmacies, […]


Family Promise of Grand Rapids – Community Outreach

Praxis team members attended a Fund-Raising Mission reception for Family Promise of Grand Rapids. Praxis has made it a goal to contribute to the Family Promise organization over the years. Family Promise is a Greater Grand Rapids Interfaith Hospitality Network. They partner with local congregations, individuals, families, foundations and corporations to provide emergency shelter and […]


The Power of Sample and Starter Kits

starter kits

Sample kits and starter kits are a great way to introduce new products to a new market. They create interest, deliver key brand messaging, inform on product attributes and also have a permanency effect. In a world where consumers are constantly being hit with information, something stands out when a tangible piece of packaging that displays […]


How 3D Printing is Changing the Packaging Industry

Evolving the Manufacturing Landscape In contract packaging, innovation is the name of the game. An organization’s ability to find new and better ways to improve their process is crucial to success. 3D technology isn’t just for the big screen anymore. 3D printing technology has allowed many organizations to transform the way they operate. It provides […]


Employee Appreciation Day – Thank you!

Thank you to all of our many hardworking, dedicated employees. We strive to provide our employees with the tools and resources they need to succeed. Many of our upper level supervisors and managers started off as line-technicians or even packagers. Again, thank you for being a part of the Praxis Team!  


Packaging Design Matters – Here’s Why

Packaging design is more than the artwork on the product or the shape of the container. Packaging design includes many things. It can include the structure, durability or appeal. The packaging has to be able to transport a product safely, but, it has to be appealing to consumers as well. It’s important that the packaging […]