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Praxis was asked by one of Europe’s largest pharmaceutical companies to facilitate the launch of a treatment for restless leg syndrome (RLS). The project included secondary packaging for three dosage strengths, as well as the design and development of a patient starter kit. With a tight deadline, the client required 500,000 stand-alone cartons and 275,000 starter kits within one week, ultimately aiming to produce over 3.25 million units for a successful market entry.
Objective
Provide comprehensive client support for a large quantity of a patient starter kit from design to completion and secondary packaging of stand-alone cartons. Work with client’s marketing agency to ensure package & kit designs are attractive, functional, secure & cost effective. The project had an aggressive timeline of only one week.
SOLUTIONS
Innovative Kit Design
Praxis developed a patient starter kit that provided clean organization of information in a three-panel folder. The kit included a comprehensive 16-page Patient Booklet, product blister strips, folding cartons for two unique dosage strengths, a patient insert, and a master shipper.
Streamlined Production
By implementing critical control points, Praxis ensured safe segregation of products while maximizing efficiency. This approach enabled the successful assembly of 350,000 kits from nine unique product lots in just six days.
Scalable Deliverability
Over a seven-month timeline, Praxis provided  the successful distribution of 1.5 million patient starter kits. Additionally, Praxis packaged an extra 1.75 million stand-alone cartons, meeting the client’s extensive launch requirements.
Conclusion
Praxis supported one of Europe’s largest pharma companies with the successful launch of a treatment for restless leg syndrome. By efficiently conceptualizing, designing, and executing a comprehensive packaging solution with an accelerated timeline, Praxis not only met but exceeded the client’s requirements, delivering 350,000 patient starter kits and 500,000 cartons the first week (125% of the original target). Overall, Praxis produced over 3.25 million cartons and kits. This collaboration exemplified Praxis’s commitment to quality and responsiveness in addressing complex project demands,
Services Provided
Cartoning and Custom Kitting
In less than one week, Praxis helped design and package patient starter kits and filled cartons of three dosage strengths for successful market entry.
Praxis exceeded client’s expectations by delivering 350,000 patient starter kits of the required 275,000.
500,000
Cartons packaged in less than one week from receiving product.
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