Develop Solution to Assemble OTC Testing Kits with Critical Timeline
Efficiently design and operate a custom kitting production line to produce over 20 million COVID-19 test kits nationwide.
Read More Summary
Working with one of the largest manufacturers of private label OTC products to assist in launching an OTC allergy treatment under various store brand labels. The project involved creating a dedicated team to manage logistics and distribution, expanding warehouse space for inventory, and packaging finished goods in multiple formats. Praxis assisted the client to beat the national brand to market, ultimately securing over 50% market share.
Objective
Facilitate the timely launch of an OTC allergy treatment for a major store brand manufacturer, ensuring they outpace a national competitor; requiring meticulous management of logistics and packaging across multiple customer labels to maximize market share.
SOLUTIONS
Secondary Packaging
Praxis provided labeling, cartoning, clamshell and thermoform packages, stretch cards and numerous promotional display configurations.
Dedicated Project Team
Praxis formed a specialized team to oversee logistics and distribution throughout the launch with streamlined timeline management to ensure timely execution and prevent delays.
Expanded Warehouse
Additional storage capacity was created to manage inventory effectively for multiple customer SKUs.
Conclusion
The client’s success outpacing the national brand to secure over 50% of the market share made this the most successful launch in the client’s history. Praxis effectively supported the client in navigating a large rollout with over a dozen different small and large product labels. The expansion of storage capacity not only optimized operations but also ensured efficient management of multiple product SKUs to meet diverse customer demands promptly. Overall, this project stands as a testament to Praxis’ customer-focused mission and our focus on collaboration.
Services Provided
Cartoning, Clamshell & Blistering, Labeling, and Stretch Carding
Beating the National brand, securing over 50% of market share, resulting in the most successful product launch in client’s history.
Praxis provided for over a dozen different products with labelling and multiple packaging types, all within timeline for successful product launch.
AGILE
Praxis provides agility by quickly adapting logistics and packaging processes to meet tight timelines.
DOWNLOAD THIS CASE STUDY
Access a downloadable PDF version of this case study by completing the form below.
"*" indicates required fields
Aggressive Timeline for Consulting, Packaging, and Kitting of Restless Leg Syndrome (RLS) Treatment
Assisting one of Europe’s largest pharmaceutical companies, Praxis worked within tight timelines to deliver Restless Leg Syndrome treatment at 125% of client expectations.
Read More 
Breakthrough Stroke Prevention Drug Delivered Ahead of a Critical Launch Deadline
Supporting one of the world’s largest pharmaceutical companies by recovering lost time due to production and delivery delays, ensuring readiness for a critical market launch.
Read More